Paramount Parks – Viacom Entertainment Group Wayne’s World, Top Gun, Star Trek the Experience, Days of Thunder

CLIENT GOAL: To find non-broadcast business opportunities to expand the company’s IP brands utilizing Paramount Pictures and Paramount TV’s intellectual properties and to utilize MTV’s and Nickelodeon Show content in show production.

SOLUTION: Served as Executive Vice President of Paramount Parks within Viacom Entertainment Group to increase park sales by focusing on increasing annual pass holders. Created the MTV Friday Night Live concert series and partnered with the Wayne’s World-themed district.  The creative initiative doubled the sales of annual pass holders across all five North American parks and increased park revenue by over 20%.